KY commercials on TV

I don't know about the rest of you, but its pretty embarrassing to watch TV with your kids and have a KY lubricating jelly commcercial come on. Then, you have the job of explaining to your offspring's what it is and what its used for. HELLO...I believe in being honest with children but there is a time and a place. I don't want to be forced into the "birds and bees" conversation because of a silly commercial. I remember the days when they didn't even show bras on TV. Now, we show women parading around half naked, they talk about erectile dysfunction, and lets not forget lubricating jelly for when you can't get wet during sex. Why has advertising gone this far? Do we really need to see this stuff during a commercial break of our favorite show? If we were, in fact, having any of these issues or wanted to buy a pretty bra, wouldn't we know where to go and how to find it? They took cigarette commercials off the networks because non smokers were offended. Or am I wrong about that one? Was it because they didn't want to promote cigarette smoking? Anyway, why shouldn't stuff like this be band? Lets not forget the two different types of lubrication they offer...one for boys and the other for girls. I can just hear it now:

"Hey Mom, why do boys and girls need different types of lubrication"..."Well Jimmy, because it helps to enhance sex"......."So, where do you put it, what is sex, and why does it need to be hot and wet?" asks Jimmy. Now what?

Oh my, I don't want to have that conversation with any kid. They put the stuff out there and we are expected to explain it because it to our kids. It comes on at all times of the day. Some things should just be left unsaid. Am I overreacting?